Yamalube Gets Coup within its own Corporation
Yamaha Marine Group announced earlier this month that it has put its marine care products under the trusted Yamalube brand.
Products affected include fuel additives, adhesives and lubricants, which will now bear the name Yamalube. With the change comes color-coded packaging designed to improve the customer’s ability to choose the correct product for the job at hand.
Yamaha is creating and launching an extensive campaign for dealers and customers as part of the rollout.