Evinrude through the Ages

Evinrude through the Ages

Yesterday’s post highlighted the inventive nature of outboard motor innovator Ole Evinrude. Today, let’s take a look at a few trials and tribulations the Evinrude company has faced throughout its long and storied history. The company’s first major competitor, Johnson Motors, got its start in a Terre Haute, Ind., garage. Johnson focused its attention on planes and boats, releasing the world’s first heavy outboard engine in 1926. The stock market crash hit Johnson especially hard, and Evinrude managed to buy up controlling shares of the company. The Outboard Marine and Manufacturing Corporation, or OMC, was born.

Business boomed during most of the rest of the 20th century, but things took a turn for the worse in 2000. With flagging sales and an inability to cope with increasingly strict environmental standards, OMC announced bankruptcy. That’s where Bombardier Recreational Products came in. The Canadian company purchased the Evinrude and Johnson brands and strove to uphold their proud tradition. The company has continued to produce high-quality Evinrude XD100 oil among many other products for boating enthusiasts.

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Spirit of Invention

Spirit of Invention

Innovation is almost always born out of necessity. History’s great tinkerers and inventors used the limited knowledge at their disposal to solve modern problems. And we in turn reap the benefits of those breakthroughs. The work of boat engine mogul Ole Evinrude is a perfect example. One hundred years ago this month, Evinrude changed the American boating landscape by inventing what is now called the outboard motor.

In August of 1909, Ole Evinrude wasn’t exactly a household name. He had distinguished himself as a machinist while employed for a number of machine tool companies in the Midwest, but he probably would have never dreamed of attaining fame in the boating world. On a fateful August day, Evinrude was enjoying a picnic with his girlfriend on a small island in the middle of a lake. The girl suddenly mentioned her hankering for ice cream, and Evinrude was eager to please. He rowed across the lake to an ice cream shop, bought the confection and turned back.

Before he reached the island, however, the ice cream had melted in the sun. This gave him an idea: Why not attach a motor that would propel his boat without the need for rowing? From there, Evinrude began to tinker until he came up with a workable model. He wouldn’t approve an engine design unless it worked perfectly. This attitude has remained an integral part of the company a century later. The Evinrude brand has expanded to include a variety of specialized engines, tools, and high-quality 2-cycle oil such as Evinrude XD100 oil. There’s no telling what innovations the next 100 years will bring.

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Evinrude Anglers Excel at Fishing Tournament

Evinrude Anglers Excel at Fishing Tournament

It’s not an uncommon sight when the Evinrude professional anglers sweep a fishing tournament or manage to take more than half of the top spots. Evinrude professional anglers are assisted in all their fishing endeavors by the amazing Evinrude E-TEC outboard engines, which are supported by certified Evinrude mechanics and Evinrude outboard oil.

The Evinrude E-TEC engine has several benefits over the standard outboard motor. For one, the E-TEC is a great deal quieter than other outboard motors, allowing fisherman to sneak up on fish without alerting of their presence. The E-TEC engines are also cleaner engines that keep lakes, oceans, and rivers free from pollutants. The E-TEC engine is also resilient to weather and atmospheric conditions, boasting top performance in both biting cold and blazing heat. E-TEC outboard engines are often amongst the most popular used in fishing tournaments around the world, and with good reason.

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More than 100 Years of Evinrude

More than 100 Years of EvinrudeSince its inception 102 years ago, Evinrude has been a pioneer in the outboard motor market. Surprisingly, the first outboard motor built by company founder Ole Evinrude in 1907 wasn’t all that different from today’s 2-cycle engines. The components remain the same, but new Evinrude engines feature significantly increased speed and efficiency.

By 1930, Evinrude – or the Outboard Motor Company, as it was then known – had introduced the first electric-start outboard motor. A year later, Evinrude’s ingenuity paid off as it became the world’s largest outboard motor producer. During WWII, Evinrude secured a government contract to manufacture airplane parts in addition to its standard line of sturdy, dependable outboards. The company hit the ground running at war’s end, increasing production domestically.

Throughout the company’s history, Evinrude has continued the tradition of building and improving quality 2-cycle engines. In 2005, the Environmental Protection Agency presented the Evinrude E-TEC 2-stroke with its Clean Air Excellence Award. The E-TEC set a new standard for fuel efficiency and eco-friendly performance, and it runs best when well-lubricated with Evinrude oil. There’s no telling what this dynamic company will do next, but one thing is certain: Boaters will benefit.

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Direct Fuel Injection Two Stroke Technology

Direct Fuel Injection Two Stroke Technology

There’s a new direct fuel injection (DFI) technology about to hit the boating market, and it’s called E-Tec from Evinrude. This new technology boasts more than just a new DFI system; it’s a whole new line of outboard motors. Evinrude has been the premier manufacturer of two stroke outboard motors for decades, and their new E-Tec technology is perhaps their greatest innovation since the inception of their two stroke outboard. E-Tec outboard motors were designed to make owning and operating an outboard motor as simple as possible. E-Tec engines are manufactured with special alloys, including a NASA developed alloy used in the pistons which makes them almost three times as strong as standard aluminum pistons. E-Tec engines are designed to run on all TC-W3 certified outboard oils, not just Evinrude outboard oil which can be more or less expensive depending on the retailer. The E-Tec engine also burns cleaner than most two stroke outboards and has earned the praise of the EPA and numerous other environmental protection groups.

E-Tec engines are the future of two stroke outboards, and are proof that though the two stroke engine is an aging technology, it is by no means an ailing technology. E-Tec two stroke outboards will have a place in a greener future.

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Disadvantages of Synthetic Oil

Disadvantages of Synthetic Oil

While using synthetic oil in an engine provides several benefits over conventional mineral oil, there are certain disadvantages as well. For example, the initial cost of synthetic motor oil can be two to four times more than that of mineral oil. However, this cost has declined over time. The lower friction of synthetic oil can also be a problem for the break-in period of the engine, where friction is desirable to cause wear. There is also the potential for stress fractures to occur in certain plastic components of the engine, and for decomposition to occur in chemical environments (often industrial use). In addition, for automobiles, synthetic oil is not recommended for use in rotary engines.

While there are some disadvantages to using synthetic oil, the advantages tend to outweigh the potential disadvantages. For outboards, Evinrude XD100 oil is one of the top synthetic oils available. Evinrude XD100 oil is ideal for outboards because the engines are under high stress conditions, where synthetic oil prevails over mineral oil.

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Great Deals on Evinrude Outboards

Great Deals on Evinrude Outboards

In these tough economic times, recreation often takes a back seat to basic essentials. But it’s still important for people to be able to partake in boating recreation even if times are tough, thus Evinrude is now offering discounts on all its outboard motors. Evinrude two stroke outboard engines, which rank highest in customer satisfaction with J.D. Power and Associates, are now available from Evinrude with some excellent incentives. For example, on Evinrude’s website, the company is offering extended warranties and cash back incentives for purchases on new outboard motors. Now is a great time to upgrade to a new Evinrude outboard motor. But don’t wait too long, because the offers won’t last far beyond the beginning of summer.

When purchasing a new Evinrude outboard motor, be sure to stock up on essential engine maintenance supplies like Evinrude oil. For use in all kinds of two stroke Evinrude outboards, Evinrude oil boasts superior engine performance under even the toughest conditions.

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Invention of the Evinrude Outboard Motor

Ole EvinrudeWhile there is some dispute as to who invented the first practical outboard motor, most credit the discovery to Ole Evinrude, a Norwegian-American inventor who designed the first marketable outboard motors between 1909 and 1912. Ole Evinrude developed the first outboard in 1907, when he filed tested a 1.5 horsepower, 62 pound iron engine. This crude first effort was much different than our modern outboard motors, which can have up to 300 horsepower. Evinrude filed a patent application for his “Marine Propulsion Device” in 1910, and that patent was honored in 1911 and assigned to Evinrude Motor Co. Throughout the next several decades, Evinrude Motor Co. mass produced outboard motors, and went through several mergers and acquisitions. In 1934, Ole Evinrude passed and Evinrude Motor Co. was inherited by Ole’s son, Ralph Evinrude.

Evinrude celebrates its centennial in 2009, and has developed a number of new engines to celebrate a century of quality outboard motors. In addition to their outboard motors, the newest line of which is called E-TEC, Evinrude manufactures Evinrude outboard oil and other marine accessories which cling to the same spirit of pioneering and innovation that Ole Evinrude possessed throughout his life.

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Servicing an Evinrude Engine

Servicing an Evinrude Engine

In addition to engines and motor oil, Evinrude is the premier manufacturer of numerous products for engine maintenance. Evinrude is committed to being a full service provider for all manner of engine cleaning and maintenance products. Performing regular maintenance with Evinrude products will protect the engine and the investment. Evinrude emphasizes prevention before potential damage occurs with all their engine care products. For example, Evinrude offers two and four stroke engine fuel conditioner, which will keep engines free of build up. It’s good to use fuel conditioner during times where the engine is unused, during the winter for example. Evinrude also offers products like the Carbon Guard which is an additive for the gasoline that will decrease carbon build up and remove existing build up inside the engine.

Evinrude also offers a wide range of products that can help protect the exterior of the engine, including their anti-corrosion spray to prevent rust and corrosion in marine environments including salt water. Evinrude also offers marine grease for boat trailer wheel bearings and other components that require lubrication and are exposed to the water. For all Evinrude engines, it’s best to use Evinrude oil because the additives are designed to keep the engine running at top performance.

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Evinrude E-TEC 2009 Centennial Model Engines

Evinrude oil

With their celebration of 100 years on the water, Evinrude pulled out all the stops and designed their 2009 E-TEC engines. These new centennial model year engines offer new features paired with Evinrude’s lasting reliability. Here are a few of the benefits found throughout the line of Evinrude’s centennial model year engines:_No dealer scheduled maintenance for three years or 300 hours of use, including a three year warranty, and no oil filters, oil changes, belt or chain adjustments, or throttle linkage adjustments required.

_Cleaner and quieter performance reduces impact on the environment; low carbon emissions while idle, EPA and EU compliant, low particulate emissions.

_Best-in-class power and performance with up to 40% more torque, faster top speed, and superior fuel economy.

Pair these new E-TEC engines with Evinrude oil and owners will have an engine guaranteed to last for decades to come. E-TEC engines are low maintenance and high performance, making them ideal for all boat owners!

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Developing Green Motor Oil

Developing Green Motor Oil

When it comes to motor oil, there are hundreds of eco-friendly synthetic oils that work just as well as conventional mineral oil. In fact, one company, called Green Earth Technologies, makes synthetic motor oil called G-Oil, which is derived from saturated cow fat. This oil is superior when compared to all conventional mineral oils because it possesses increased lubricity and also is better for the environment. There are several other synthetic oils developed by various companies that serve the same purpose as mineral oils.

For example, the Evinrude XD100 oil, manufactured by Evinrude, is the top synthetic oil for outboard motors and marine engines. This oil trumps conventional mineral oil in all respects, containing the same additives for marine use and providing the additional benefits of synthetic oil. While most automobiles and vehicles are still dependent on gasoline, converting to synthetic motor oil for the engine is of great help to the environment.

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Why Use Hybrid Synthetic Outboard Oil?

Why Use Hybrid Synthetic Outboard Oil?

When it comes to outboard oil, there are three major categories: mineral oil, synthetic oil, and hybrid synthetic oil (a combination of mineral oil and synthetic oil). Mineral oil is the traditional motor oil that has been used for centuries in all kinds of engines as a lubricant. Synthetic oil became available in the late 20th century, and is overall superior to mineral oil, except in cost. Synthetic motor can cost double or even triple what the standard mineral oil costs. Hybrid synthetic oil is a happy medium between mineral oil and synthetic oil. Hybrid synthetic oil, like Evinrude XD50 oil, takes the benefits from synthetic oil (cleaner burning, increased lubricity, longer lasting), and also has the added benefit of costing much less than the standard synthetic oil.

While hybrid synthetic oil doesn’t have the same benefits as a full synthetic, it is still much better for the environment than mineral oil, and won’t break the bank either. Until synthetic oil is perfected, hybrid synthetic oil is the best option.

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