Mercury Marine’s Latest Offer

September is a bittersweet month for many boaters; when the cool winds begin to blow, we know it won’t be long before it’s time to take those small vessels out of the water and into storage for winterization. Unless you’re lucky enough to live in an area where there’s open water all year long, these same thoughts are probably running through your head. Mercury Marine, manufacturers of the two-cycle OptiMax engines, has timed its latest promotion with the end of the boating season in mind.

With its “Trade Up America” event, Mercury is offering sizable rebates – ranging from $300 to $1,000 – when boat owners upgrade to a fuel-efficient OptiMax outboard. According to one Mercury representative, the event has been timed to coincide with the start of the winterizing process, when boat owners are starting to think ahead about next year. The offer is valid through Halloween.

It wasn’t long ago that outboard motor manufacturers came under fire from the Environmental Protection Agency, inspiring them to up their fuel-efficiency standards. These days, Mercury engine oil is specially formulated to meet rigorous lubricity and viscosity guidelines. The net effect is that engines like the OptiMax can run with tremendous power and efficiency, all without taking a serious toll on the environment.